Wes launched his fundraising career accidentally when he joined the University of Toronto’s Advancement team. While at UofT he helped build the process, operations and tools that fundraisers needed to be successful with data backed decision making. Driven to innovate, expanded his reach and worked with some of the leading Canadian charities, managing their donors and data before joining the Sunnybrook Foundation. There he built their recurring giving program, launched new events and digitized their fundraising campaigns. Wes then made the jump into tech and hasn't looked back. He led the Canadian team at Blackbaud and then founded an AI based technology company designed to help charities raise more, faster. Today Wes and the Wisely team work with all sizes of not-for-profits and are certified technology partners of Blackbaud and Silent Partner Software.