What Does Product-Led Growth Mean?!

How'd You Do It? - Episode 7

About this webinar (35 minutes)

Ramli John is the Managing Director at ProductLed and author of EUREKA — a book about onboarding new users and turning them into lifelong customers. He's worked as a developer and marketer, and specializes in product-led growth.

In this webinar, Ramli shares:
  • What product-led growth is and common hurdles with implementing this strategy
  • Things that are important to look out for in a product led organization, like Product Qualified Leads
  • Freemium vs free trial, what's better?
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Your Presenters
Melissa Kwan
Cofounder & CEO
eWebinar
eWebinar is a solution I wish existed when I was growing my previous tech company. Signing up new customers was always fun, but it didn't take long before I was drowning in repetitive training and onboarding webinars every day. After that company was acquired, I decided to solve the pain of of doing the same webinar over and over again. Our mission is to help give people back their time, and I'm excited for you to give eWebinar a try.
Ramli John
Managing Director
ProductLed
Ramli John is the Managing Director at ProductLed and author of EUREKA — a book about onboarding new users and turning them into lifelong customers. A trained developer, he has worked with a number of SaaS startups, a path which led him naturally to marketing. Along the way, he identified a common hole in SaaS brand’s customer acquisition strategies — and set out to mend it. The strategies he’s since developed are changing the game in product-led growth.
About this series
In this interview-style webinar series, Melissa Kwan, Cofounder and CEO of eWebinar, speaks with other entrepreneurs and leaders who have been successful at accomplishing something great and asks them, "How'd you do it?" Listen as Melissa's guests generously share their journeys, what they've learned along the way, and advice on all things business and life.