Using Interactive Self-Service Demos to Deliver a Buying Experience Consumers Want

An eWebinar Case Study (25 minutes)

In this eWebinar case study, Nectar CEO Trevor Larson joins our Cofounder, Melissa Kwan, for a deep dive into how having an automated, self-service, and interactive demo changed his SaaS business for good.

During their conversation, Trevor shares:
  • Why offering a great buying journey to customers means allowing them to self educate
  • How using eWebinar to offer self-service demos resulted in higher quality, bottom-of-the-funnel leads
  • The amazing results eWebinar has had on their business in just a few months
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87% of buyers want to self-serve part or all of their buying journey. 57% of buyers already make purchase decisions without ever talking with a vendor representative.
B2B Buying Disconnect, TrustRadius
Your Presenters
Melissa Kwan
Cofounder & CEO
eWebinar
eWebinar is a solution I wish existed when I was growing my previous tech company. Signing up new customers was always fun, but it didn't take long before I was drowning in repetitive training and onboarding webinars every day. After that company was acquired, I decided to solve the pain of of doing the same webinar over and over again. Our mission is to help give people back their time, and I'm excited for you to give eWebinar a try.
Trevor Larson
Cofounder and CEO
Nectar
Trevor Larson is the Cofounder and CEO of Nectar — a digital platform for recognition and reward. Nectar was created to help businesses bring unsung workplace heroes to light through more frequent, timely and meaningful recognition at work. The Nectar team discovered eWebinar by chance — and have been singing its praises since.
Our prospective customers really appreciate the opportunity to take themselves further through the journey and self educate.
Trevor Larson, Nectar Cofounder and CEO