The Secrets to Real Estate Marketing with David Collins (Part 1)

The Secrets to Real Estate Marketing with David Collins (Part 1)

In this episode, we are joined by David Collins, President and CEO of Real Marketing. David brings his 22+ years of real estate marketing to you and lends insight on using measurable data and high-quality marketing materials to reach that luxury threshold.

0:00 - Intro 0:39 - How David used his marketing experience to become a top real estate agent 6:30 - The custom luxury market report and being a neighborhood expert 10:30 - How agents can use the targeted market report to sell more homes and provide the right information to homeowners at the right time 14:40 - The difference between luxury vs. non-luxury sellers 15:55 - How to break into the luxury price point 17:58 - How to create and use property brochures properly 20:00 - Leveraging direct mail marketing to stand out 24:00 - Why direct mail market reports work with millennial home buyers and sellers 28:04 - How to use listing books in your marketing 32:30 - How much should you spend on marketing materials?  

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