In this episode, we are joined by David Collins, President and CEO of Real Marketing. David brings his 22+ years of real estate marketing to you and lends insight on using measurable data and high-quality marketing materials to reach that luxury threshold.
0:00 - Intro
0:39 - How David used his marketing experience to become a top real estate agent
6:30 - The custom luxury market report and being a neighborhood expert
10:30 - How agents can use the targeted market report to sell more homes and provide the right information to homeowners at the right time
14:40 - The difference between luxury vs. non-luxury sellers
15:55 - How to break into the luxury price point
17:58 - How to create and use property brochures properly
20:00 - Leveraging direct mail marketing to stand out
24:00 - Why direct mail market reports work with millennial home buyers and sellers
28:04 - How to use listing books in your marketing
32:30 - How much should you spend on marketing materials?