How To Rethink the Customer Journey

About this webinar

Marketers like to talk about the accelerating change of all thing marketing, but the thing that’s changed the most is how buyers choose to become customers.
Growing a business today isn’t as much about creating demand funnels as it is about organizing behavior into the perfect customer journey.

In this session best-selling author John Jantsch will reveal an innovative framework for blending Marketing, Sales and Service efforts to create the path that attracts and retains ideal customers and clients.

What you'll learn

  • The 7 stages of the Marketing Hourglass
  • How to use the journey to select ideal customers
  • How to create a journey that allows you to charge far more than competitors

Agorapulse has partnered with and is using eWebinar to host this webinar series. eWebinar turns any video into an interactive, automated webinar to save you from doing the same webinar over and over again. Check out eWebinar today!
Your Presenter & Host
John Jantsch
Founder
Duct Tape Marketing
John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.
Mike Allton
Head of Strategic Partnerships
Agorapulse
Mike is an award-winning blogger, speaker, and author at The Social Media Hat, and Head of Strategic Partnerships at Agorapulse where he strengthens relationships with social media educators, influencers and partner brands. Allton is also the co-author of The Ultimate Guide to Social Media Marketing alongside Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow, available wherever books are sold.