How to Leverage Powerful Audio for Your Clients

About this webinar

83% of advertisers rely on sight. But with the explosion of podcasts and Clubhouse copycats, what’s old is new again… and consumers are increasingly rediscovering plain ole sound as the more meaningful, magical medium it is. But WHY? Because sound is intricately tied to memory, emotion and, ehem, *intention*. Think: movie soundtracks, voiceovers, ambient audio and sonic branding – strategic sound drives deeper human connection; *every* marketer's C-C-Cash COW. So what makes sound MORE than just noise? And what makes it the most powerful tool in any marketing toolkit, yet also the most ignored?

Learn from Kate & David

Kate Bradley Chernis is the Founder & CEO of Lately, the only social media management platform that creates content FOR you with the power of AI. As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for then-client, Walmart, and got them a 130% ROI, year-over-year for three years. Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise.

David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, now in a 7th edition, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese. Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” - (the subject of his Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them.


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Your Presenters
Kate Bradley Chernis
Founder & CEO
Lately.AI
Kate Bradley Chernis is the Founder & CEO of Lately, the only social media management platform that creates content FOR you with the power of AI. As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for then-client, Walmart, and got them a 130% ROI, year-over-year for three years. Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise.
David Meerman Scott
Marketing Strategist & Author
David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, now in a 7th edition, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese.
Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” - (the subject of his Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them.