How To Create Buyer Personas at Scale Using Data Analytics [No Surveys or Interviews]

About this webinar

Growth Channel AI generates data-driven buyer personas using automation. During this session, we will walk you through the "behind the scenes" of how you can create personas for your next marketing campaign using website and social data.

What you'll learn

  • Key components of demographic, psychographic, and behavioral profile of a buyer persona
  • Using Google Analytics Audience Insights for generating buyer persona profiles
  • Using LinkedIn for generating buyer personas for new product and campaign launches

Agorapulse has partnered with and is using eWebinar to host this webinar series. eWebinar turns any video into an interactive, automated webinar to save you from doing the same webinar over and over again. Check out eWebinar today!
Your Presenters
Mike Allton
Head of Strategic Partnerships
Agorapulse
Mike is an award-winning blogger, speaker, and author at The Social Media Hat, and Head of Strategic Partnerships at Agorapulse where he strengthens relationships with social media educators, influencers and partner brands. Allton is also the co-author of The Ultimate Guide to Social Media Marketing alongside Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow, available wherever books are sold.
Mike Allton
Head of Strategic Partnerships
Agorapulse
Mike is an award-winning blogger, speaker, and author at The Social Media Hat, and Head of Strategic Partnerships at Agorapulse where he strengthens relationships with social media educators, influencers and partner brands. Allton is also the co-author of The Ultimate Guide to Social Media Marketing alongside Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow, available wherever books are sold.