From ABCs to SATs: Mastering Communication Strategies Across the K-12 Journey

About this webinar

From the first day of kindergarten to the excitement of high school graduation–discover how to tailor your outreach to engage students and families at every stage of their educational journey.

During this on-demand webinar with Pecos Barstow-Toyah, you’ll learn how to leverage data-driven insights to create personalized, impactful messages that resonate across different age groups—ensuring that your communication remains relevant and effective from start to finish.


What you'll learn

  • How to understand and address the unique communication needs of families at each stage of the K-12 journey
  • Strategies to personalize outreach using data, adapting your approach as students progress from elementary to high school
  • Techniques for maintaining consistent, trustworthy communication that supports long-term student success

Meet the Speakers

Nydia Natividad, M.A.
Director of Media and Communications
Pecos-Barstow-Toyah ISD
Nydia Natividad is the Director of Media and Communications for Pecos-Barstow-Toyah ISD in Pecos, TX. A proud product of the district she serves, Nydia is passionate about telling the stories of its 2,700 students and fostering strong connections within her beloved community.
Kara Stern
Director of Education & Engagement
SchoolStatus
Dr. Stern began her career as a high school English teacher, later becoming a middle school principal, Executive Director of Math for America, a Head of School, and now education content strategist. A writer and contributor to many publications, Dr. Stern is an education thought leader, creating K-12 resources for teachers and principals. She earned a Ph.D. in Teaching & Learning from NYU.
  • Nydia Natividad, M.A.
    Director of Media and Communications
    Pecos-Barstow-Toyah ISD
    Nydia Natividad is the Director of Media and Communications for Pecos-Barstow-Toyah ISD in Pecos, TX. A proud product of the district she serves, Nydia is passionate about telling the stories of its 2,700 students and fostering strong connections within her beloved community.
  • Kara Stern
    Director of Education & Engagement
    SchoolStatus
    Dr. Stern began her career as a high school English teacher, later becoming a middle school principal, Executive Director of Math for America, a Head of School, and now education content strategist. A writer and contributor to many publications, Dr. Stern is an education thought leader, creating K-12 resources for teachers and principals. She earned a Ph.D. in Teaching & Learning from NYU.